Work Smarter Not Harder



My name is Mickey Burns and for years, when I still had a day job, all I could think about was how to work smarter, not harder. Let me give you a little background: In the early eighties I joined my first advertising agency as a junior copywriter writing for department store flyers. You know, the kind of flyers that people immediately throw in the garbage or recycling. About ten years in to my “career” I became pre-occupied with figuring out how to work smarter, not harder. (If you’re looking for work-smarter-not-harder tips, or you’re managing stress about finances, then smile, because today’s your lucky day.) Day in, day out, as I sat at my desk in my cubicle, I kept thinking up business ideas. Does this sound like you? And just like I did, do you find yourself deciding most of the ideas will either cost too much to start, will not be profitable enough, or will be too much work? The good news is that thanks to the information age and the Internet anybody can work smarter, not harder. Anyway, I kept daydreaming and looking. Surely there was a way for me to work smarter, not harder, and do it part time until I was able to quit my day job? You see, what I really wanted was to be free to do what I wanted, when I wanted and have enough money coming in (without working) to afford it all. When it came to my career, I realized I didn’t really want to “be” anything in particular; I just wanted to “be” financially free. The definition of financially free by the way, is to have your monthly recurring income exceed your expenses – the very definition of how to work smarter, not harder. If you’re anything like I was, with a “good” job, I still utterly resented having to be at work at nine am. I was tired of “sneaking” back from lunch because I had been gone two hours. I felt zero attachment to my work and certainly did not have a great deal of respect for my company’s clients. So yeah, I was pretty much obsessed with figuring out how to work smarter, not harder. If you identify, then there’s a good chance you’re an entrepreneur waiting to happen.  If you want to work smarter not harder, you are not alone. If your job or business has you trading time for money, then it’s time to start learning about leverage and residual income – the ultimate work smarter not harder principle.

A residual income business is the type of business where you do the work once, but get paid over and over again. Think of the music business as an example – an artist records a song once but gets paid every time the song is downloaded around the world, or used in a movie, or in a commercial etc. That is an excellent example of how to work smarter not harder. And yes, there are all kinds of ways for people to start part time. In fact, all kinds of people just like you have learned how to start a home based business where they have true leverage and residual income, in accordance with the work smarter not harder principle. By contrast, working hard in a trading-time-for-money situation is just that, hard work. Whatever you’re missing at home, you can’t get that time back. Since childhood nobody ever said, “work smarter not harder”. You were likely told that if you work hard you could have, be and do whatever you want. Do not believe this for one second longer. Working “hard” is a trap and it will keep you from learning how to work smarter not harder, and truly get ahead. Starting today, it’s time to apply the work smarter not harder principle. Are you willing to let that work-harder-habit go, do your own thing and start going after what you really want? It’s time to put yourself first by learning how to work smarter not harder. If what you want is enough residual income from a leveraged home-based business to actually quit your job and be your own boss, then it’s key that you learn how to achieve success, and in turn, achieve true, life-long financial freedom. I’m talking about the kind of money people only dream about. Remember, your dreams are at stake and by choosing to turn left when everyone else is turning right, you can finally start to work smarter not harder.

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